Pengembangan Aplikasi Penjualan Busana Muslim Berbasis Web dengan Algoritma Apriori untuk Rekomendasi Produk

Farhani Kamilah Allalaby, Slamet Slamet, Tri Sagirani

Abstract


Aqeela Fashion Muslim operates as a small and medium-sized enterprise specializing in the sale of Muslim apparel and prayer garments. The business faces challenges, including customers predominantly purchasing only one item per transaction. This issue stems from a lack of promotional activities and additional product suggestions, leading to diminished customer engagement and interest. Another issue is the absence of an online platform to facilitate the marketing and sale of multiple products in a single transaction, leaving customers unaware of recommended items while transactions remain confined to in-store purchases. This study introduces a web-based sales application for Muslim fashion that employs the Apriori algorithm to generate product recommendations for prospective buyers. These recommendations are featured on the sales menu, enhancing customer interest and promoting the purchase of multiple products in a single transaction.

Keywords


Sales application; Apriori Algorithm; Product Recommendation

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